By rikififi90 
Jürgen Klopp, one of the most successful coaches in European football, has embarked on a new chapter in his career as the global head of football at Red Bull. On his first visit to Brazil, the 57-year-old German has already showcased the impact he aims to bring to the structure of the clubs under the Austrian conglomerate. Klopp arrived in the country with a packed agenda involving Red Bull Bragantino, including visits to training facilities and attendance at matches for both youth and senior teams in the Campeonato Paulista.
On Tuesday, January 28, 2025, Klopp visited the Athlete Training Center (CFA) in Cotia to watch a match between Bragantino’s U-17 team and Red Bull Salzburg during the Puma Cup. Alongside Mario Gomez, the global technical director of Red Bull’s project, and Júlio César, Bragantino’s management assistant, Klopp closely observed young talents and the infrastructure of Brazilian football. The presence of such a high-profile figure marks a historic moment for Bragantino, underlining Red Bull’s commitment to football development in Brazil.
The visit also includes engagements with Bragantino’s senior team, which faces Palmeiras this Tuesday at 7:30 PM at Allianz Parque. Klopp’s itinerary in Brazil continues through the end of the week, with a visit to the match against Novorizontino on Friday at Nabi Abi Chedid Stadium in Bragança Paulista, as well as a trip to the club’s state-of-the-art Performance and Development Center (CPD) in Atibaia.
Jürgen Klopp, diretor global do futebol da Red Bull, visita o Brasil pela primeira vez e acompanha jogo entre Salzburg e Bragantino pela Puma Cup sub-17.
O ex-atacante Mário Gomez, diretor técnico, também está aqui em Cotia, no CT da base do São Paulo, acompanhando a partida. pic.twitter.com/3jBiVJdbvW
— José Gustavo Felix (@zegustavo97) January 28, 2025
Klopp’s first steps as Red Bull’s global head of football
Jürgen Klopp officially took on his new role in January 2025 after leaving Liverpool at the end of the 2023/24 season. With a career marked by remarkable achievements, including the Champions League and Premier League titles, Klopp now assumes a strategic and administrative role in the Red Bull group, overseeing five clubs worldwide: Red Bull Salzburg (Austria), RB Leipzig (Germany), New York Red Bulls (USA), RB Omiya Ardija (Japan), and Red Bull Bragantino (Brazil).
Although he will not be involved in the daily operations of the teams, Klopp will be responsible for guiding sports directors, implementing the group’s philosophy, and developing new coaches. His vast experience at clubs like Borussia Dortmund and Liverpool will be essential in solidifying Red Bull’s sporting identity and enhancing results on and off the pitch.
Visit to the Training Center and focus on youth teams
Klopp’s visit to the CFA in Cotia was a highlight of his trip to Brazil. The U-17 match between Bragantino and Red Bull Salzburg during the Puma Cup offered the coach an opportunity to observe the work being done in the youth categories of the Brazilian club. This direct connection with the development of young players reflects one of Red Bull’s priorities: identifying and nurturing talents who can strengthen the main squads in the future.
Mario Gomez, a former German national team striker, and Júlio César, a legend of the Brazilian national team and current Bragantino management assistant, accompanied Klopp during the visit. The presence of these figures reinforces the global nature of Red Bull’s project, which seeks to align methodologies and values across its clubs, regardless of country or continent.
Impact on Bragantino and the development of Brazilian football
Klopp’s arrival in Brazil represents a significant opportunity for Red Bull Bragantino. Since the club came under the management of the Austrian group, it has stood out in the national scene with investments in infrastructure and player development. The visit to the Performance and Development Center (CPD) in Atibaia will allow Klopp to thoroughly assess the facilities and identify areas for improvement. Recently inaugurated, the CPD symbolizes the group’s commitment to sporting excellence.
Additionally, his interaction with the technical staff and players can provide valuable insights. While Klopp is not expected to implement immediate changes in training methods, his presence indicates that Bragantino will continue to receive special attention within Red Bull’s global project.
Parallels with Ralf Rangnick’s management
Klopp’s role at Red Bull is reminiscent of Ralf Rangnick’s position as the group’s general consultant between 2019 and 2020. Rangnick played a pivotal role in integrating the operations of Red Bull’s clubs, serving as a link between the various directors. He analyzed player profiles and suggested strategies aligned with Red Bull’s philosophy, although the final decisions on transfers were always left to the clubs.
Like Rangnick, Klopp will be a central figure in exchanging information and defining global guidelines. However, his charisma and experience as a coach in elite European clubs may bring a unique approach, with a greater emphasis on developing coaches and adapting teams to the demands of modern football.
Mario Gomez’s contribution to the project
Mario Gomez, the global technical director of the project, also plays a strategic role within the Red Bull group. Since assuming his position, the former player has worked to create synergy among the teams and ensure that sporting practices reflect the brand’s values. His partnership with Klopp promises to further strengthen this integrated vision, focusing on the sustainable growth of the clubs and talent development.
Gomez has visited Bragantino on other occasions and is well-acquainted with the realities of Brazilian football. His experience as a high-level athlete makes him a key figure in the project, particularly regarding adapting European methodologies to the peculiarities of the sport in different regions.
Expectations for Bragantino’s future
With Klopp’s presence and the support of professionals like Mario Gomez and Júlio César, Bragantino is poised to establish itself as a significant force in Brazilian football. Investments in infrastructure and integration with Red Bull’s global project position the club favorably to compete at a high level in major national and international competitions.
The focus on developing young players and training coaches also contributes to building a solid foundation capable of sustaining the club’s long-term success. Red Bull’s philosophy, combining innovation, technology, and forward-thinking, serves as a model for other sports organizations.
Focus on development and sustainability
One of the pillars of Red Bull’s project is its investment in youth teams. Klopp’s presence at a Bragantino U-17 match is a clear example of this priority. Identifying and developing young talent is considered fundamental to the success of the clubs, ensuring a steady pipeline of qualified players for the senior teams.
Additionally, the use of technology and the adoption of sustainable practices reflect Red Bull’s commitment to modernizing football. The construction of facilities like the CPD in Atibaia demonstrates how the company is willing to invest in the future of the sport, creating ideal conditions for the growth of players and professionals.
Klopp’s experience in European football
Jürgen Klopp joins Red Bull with an impressive resume. During his nine years at Liverpool, he secured eight titles and established a style of play that made him one of the most respected managers in the world. His ability to inspire players and his strategic vision were key to the English club’s success, which reached unprecedented levels of performance under his leadership.
Before Liverpool, Klopp had already made a name for himself at Borussia Dortmund, where he won two Bundesliga titles and reached the Champions League final. This successful trajectory indicates that he has the credentials needed to lead Red Bull’s global project and help its clubs achieve their goals.
With this new role, Klopp has the opportunity to impact football on a broader scale, using his experience to shape the future of clubs worldwide. His visit to Brazil marks the beginning of a new chapter for Red Bull Bragantino and the entire Red Bull football project.
Jürgen Klopp, one of the most successful coaches in European football, has embarked on a new chapter in his career as the global head of football at Red Bull. On his first visit to Brazil, the 57-year-old German has already showcased the impact he aims to bring to the structure of the clubs under the Austrian conglomerate. Klopp arrived in the country with a packed agenda involving Red Bull Bragantino, including visits to training facilities and attendance at matches for both youth and senior teams in the Campeonato Paulista.
On Tuesday, January 28, 2025, Klopp visited the Athlete Training Center (CFA) in Cotia to watch a match between Bragantino’s U-17 team and Red Bull Salzburg during the Puma Cup. Alongside Mario Gomez, the global technical director of Red Bull’s project, and Júlio César, Bragantino’s management assistant, Klopp closely observed young talents and the infrastructure of Brazilian football. The presence of such a high-profile figure marks a historic moment for Bragantino, underlining Red Bull’s commitment to football development in Brazil.
The visit also includes engagements with Bragantino’s senior team, which faces Palmeiras this Tuesday at 7:30 PM at Allianz Parque. Klopp’s itinerary in Brazil continues through the end of the week, with a visit to the match against Novorizontino on Friday at Nabi Abi Chedid Stadium in Bragança Paulista, as well as a trip to the club’s state-of-the-art Performance and Development Center (CPD) in Atibaia.
Jürgen Klopp, diretor global do futebol da Red Bull, visita o Brasil pela primeira vez e acompanha jogo entre Salzburg e Bragantino pela Puma Cup sub-17.
O ex-atacante Mário Gomez, diretor técnico, também está aqui em Cotia, no CT da base do São Paulo, acompanhando a partida. pic.twitter.com/3jBiVJdbvW
— José Gustavo Felix (@zegustavo97) January 28, 2025
Klopp’s first steps as Red Bull’s global head of football
Jürgen Klopp officially took on his new role in January 2025 after leaving Liverpool at the end of the 2023/24 season. With a career marked by remarkable achievements, including the Champions League and Premier League titles, Klopp now assumes a strategic and administrative role in the Red Bull group, overseeing five clubs worldwide: Red Bull Salzburg (Austria), RB Leipzig (Germany), New York Red Bulls (USA), RB Omiya Ardija (Japan), and Red Bull Bragantino (Brazil).
Although he will not be involved in the daily operations of the teams, Klopp will be responsible for guiding sports directors, implementing the group’s philosophy, and developing new coaches. His vast experience at clubs like Borussia Dortmund and Liverpool will be essential in solidifying Red Bull’s sporting identity and enhancing results on and off the pitch.
Visit to the Training Center and focus on youth teams
Klopp’s visit to the CFA in Cotia was a highlight of his trip to Brazil. The U-17 match between Bragantino and Red Bull Salzburg during the Puma Cup offered the coach an opportunity to observe the work being done in the youth categories of the Brazilian club. This direct connection with the development of young players reflects one of Red Bull’s priorities: identifying and nurturing talents who can strengthen the main squads in the future.
Mario Gomez, a former German national team striker, and Júlio César, a legend of the Brazilian national team and current Bragantino management assistant, accompanied Klopp during the visit. The presence of these figures reinforces the global nature of Red Bull’s project, which seeks to align methodologies and values across its clubs, regardless of country or continent.
Impact on Bragantino and the development of Brazilian football
Klopp’s arrival in Brazil represents a significant opportunity for Red Bull Bragantino. Since the club came under the management of the Austrian group, it has stood out in the national scene with investments in infrastructure and player development. The visit to the Performance and Development Center (CPD) in Atibaia will allow Klopp to thoroughly assess the facilities and identify areas for improvement. Recently inaugurated, the CPD symbolizes the group’s commitment to sporting excellence.
Additionally, his interaction with the technical staff and players can provide valuable insights. While Klopp is not expected to implement immediate changes in training methods, his presence indicates that Bragantino will continue to receive special attention within Red Bull’s global project.
Parallels with Ralf Rangnick’s management
Klopp’s role at Red Bull is reminiscent of Ralf Rangnick’s position as the group’s general consultant between 2019 and 2020. Rangnick played a pivotal role in integrating the operations of Red Bull’s clubs, serving as a link between the various directors. He analyzed player profiles and suggested strategies aligned with Red Bull’s philosophy, although the final decisions on transfers were always left to the clubs.
Like Rangnick, Klopp will be a central figure in exchanging information and defining global guidelines. However, his charisma and experience as a coach in elite European clubs may bring a unique approach, with a greater emphasis on developing coaches and adapting teams to the demands of modern football.
Mario Gomez’s contribution to the project
Mario Gomez, the global technical director of the project, also plays a strategic role within the Red Bull group. Since assuming his position, the former player has worked to create synergy among the teams and ensure that sporting practices reflect the brand’s values. His partnership with Klopp promises to further strengthen this integrated vision, focusing on the sustainable growth of the clubs and talent development.
Gomez has visited Bragantino on other occasions and is well-acquainted with the realities of Brazilian football. His experience as a high-level athlete makes him a key figure in the project, particularly regarding adapting European methodologies to the peculiarities of the sport in different regions.
Expectations for Bragantino’s future
With Klopp’s presence and the support of professionals like Mario Gomez and Júlio César, Bragantino is poised to establish itself as a significant force in Brazilian football. Investments in infrastructure and integration with Red Bull’s global project position the club favorably to compete at a high level in major national and international competitions.
The focus on developing young players and training coaches also contributes to building a solid foundation capable of sustaining the club’s long-term success. Red Bull’s philosophy, combining innovation, technology, and forward-thinking, serves as a model for other sports organizations.
Focus on development and sustainability
One of the pillars of Red Bull’s project is its investment in youth teams. Klopp’s presence at a Bragantino U-17 match is a clear example of this priority. Identifying and developing young talent is considered fundamental to the success of the clubs, ensuring a steady pipeline of qualified players for the senior teams.
Additionally, the use of technology and the adoption of sustainable practices reflect Red Bull’s commitment to modernizing football. The construction of facilities like the CPD in Atibaia demonstrates how the company is willing to invest in the future of the sport, creating ideal conditions for the growth of players and professionals.
Klopp’s experience in European football
Jürgen Klopp joins Red Bull with an impressive resume. During his nine years at Liverpool, he secured eight titles and established a style of play that made him one of the most respected managers in the world. His ability to inspire players and his strategic vision were key to the English club’s success, which reached unprecedented levels of performance under his leadership.
Before Liverpool, Klopp had already made a name for himself at Borussia Dortmund, where he won two Bundesliga titles and reached the Champions League final. This successful trajectory indicates that he has the credentials needed to lead Red Bull’s global project and help its clubs achieve their goals.
With this new role, Klopp has the opportunity to impact football on a broader scale, using his experience to shape the future of clubs worldwide. His visit to Brazil marks the beginning of a new chapter for Red Bull Bragantino and the entire Red Bull football project.
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