Kendrick Lamar is announced as the main attraction of the Super Bowl 2025 halftime show.

Super Bowl LIX, scheduled for February 9, 2025, promises to be one of the biggest sports and music events of the year. The NFL’s grand finale will take place at the Caesars Superdome in New Orleans, Louisiana, featuring a special halftime performance by rapper Kendrick Lamar and singer SZA. Both are known for their impactful performances and deep lyrics, and anticipation for this spectacle grows by the day. The game itself will be a rematch of Super Bowl LVII, with the Kansas City Chiefs and Philadelphia Eagles facing off in a highly anticipated contest. Kickoff is set for 6:30 PM Eastern Time (8:30 PM Brasília time), while the halftime show is expected to take place around 10:00 PM.

Kendrick Lamar returns to the Super Bowl stage after his participation in the 2022 halftime show, where he shared the spotlight with hip-hop legends Dr. Dre, Eminem, Snoop Dogg, and Mary J. Blige. This time, he takes center stage as the main attraction alongside SZA, one of the most acclaimed artists of the moment. Their collaboration was officially announced in January 2025, further intensifying excitement for the performance.

The Super Bowl is known not only for high-level football but also for the spectacle that unfolds on and off the field. Halftime shows have become one of the event’s most anticipated segments, featuring multimillion-dollar productions and unforgettable performances. This year, other notable musical acts will also take the stage, including Jon Batiste, who will sing the U.S. national anthem, and artists like Trombone Shorty, Lauren Daigle, and Ledisi, who will perform iconic songs before the game begins.

History of Super Bowl Halftime Shows and Cultural Impact

Super Bowl halftime shows are known for featuring some of the biggest artists in the world in legendary performances. Since their popularization in the 1990s, the event has hosted names like Michael Jackson, Madonna, Prince, Beyoncé, and U2. In 2022, Kendrick Lamar took part in a historic show alongside Dr. Dre and Eminem, earning widespread acclaim from critics and audiences alike.

The importance of the halftime show extends beyond music. The event has become a major platform for artists, leading to significant increases in their music sales and streaming numbers. Artists who perform at the Super Bowl often experience exponential growth in digital sales and plays, as seen with Rihanna in 2023 and The Weeknd in 2021.

The Super Bowl also shapes cultural trends and strengthens the NFL’s relationship with different musical genres. The selection of Kendrick Lamar and SZA highlights the presence of hip-hop and R&B at the event—genres that have gained more prominence in the league since its partnership with Roc Nation, Jay-Z’s entertainment company, which has curated the Super Bowl’s musical lineup since 2019.

Super Bowl LIX Broadcast Details and Where to Watch

Super Bowl fans will be able to watch the event across multiple platforms worldwide. In the United States, Fox will provide official coverage, with streaming options available on Tubi and NFL+. In Brazil, viewers can watch the game and halftime show live on ESPN, Disney+, RedeTV!, and NFL Game Pass.

The Super Bowl boasts one of the largest international broadcasts in the sports world, reaching millions of viewers across different time zones. It is one of the most-watched events on American television and generates massive engagement on social media, with millions of interactions before, during, and after the game.

Super Bowl Fun Facts and Impressive Statistics

• The Super Bowl is the most-watched sporting event in the United States, attracting over 100 million viewers.
• The halftime show typically lasts between 12 and 15 minutes, but its preparation involves months of rehearsals and meticulous production.
• Super Bowl commercials are the most expensive on television. In 2025, the estimated cost for a 30-second ad is around $8 million.
• New Orleans has hosted 11 Super Bowl editions, making it one of the most iconic cities for the NFL’s grand finale.
• Food and beverage consumption during the Super Bowl reaches astonishing levels, with millions of pizzas, burgers, and liters of beer sold across the country.

Timeline of Recent Super Bowl Halftime Shows

• 2021: The Weeknd delivered a cinematic, concept-driven performance, utilizing the entire stadium space.
• 2022: Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar, and Mary J. Blige starred in one of the most critically acclaimed hip-hop tributes.
• 2023: Rihanna made her stage comeback with a solo performance featuring hits like “Umbrella” and “Diamonds.”
• 2024: Usher energized the crowd with a performance packed with iconic dance routines and legendary tracks.
• 2025: Kendrick Lamar and SZA take center stage as the main attractions, setting the stage for one of the most highly anticipated performances in recent years.

Event Highlights and Expectations for Kendrick Lamar and SZA’s Performance

Anticipation for the Super Bowl LIX halftime show is sky-high. Kendrick Lamar is one of the biggest names in hip-hop today, known for his powerful lyrics and socially conscious performances. SZA, meanwhile, has risen to stardom over the past few years, becoming one of the most awarded artists in contemporary music.

The Super Bowl stage always holds surprises, and speculation suggests that Kendrick Lamar and SZA’s performance could feature special guest appearances and stunning visual effects. The show’s production has a multimillion-dollar budget, ensuring one of the most exciting moments of the night.

The NFL, in partnership with Roc Nation, has prioritized artists who represent America’s rich cultural and musical diversity. Super Bowl LIX is expected to continue this trend, delivering a groundbreaking and memorable performance.