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25 Mar 2025, Tue

learn how to protect yourself and respond to fraud

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WhatsApp scams have reached a new peak in 2025, with a staggering 40% increase in reported cases across Brazil, according to updated digital security reports. With over 130 million active users in the country, the app remains a prime target for criminals employing tactics like account theft, fake profiles, and malicious links. These frauds, which have already resulted in billions of reais in losses, impact everyone from ordinary citizens to businesses, underscoring the urgent need for preventive measures. The sophistication of these attacks, now enhanced by artificial intelligence and social engineering, has broadened their reach and deepened their consequences, capitalizing on the population’s growing reliance on the platform.

Criminal ingenuity keeps evolving daily. Messages promising instant rewards, such as vouchers from major retailers, or fake alerts about bank account issues frequently trick users into clicking links that install malware or steal personal data. Account hijacking through verification codes, often obtained by directly contacting victims, also remains rampant, particularly in metropolitan areas like São Paulo and Recife.

Staying safe from these threats demands more than just caution—it requires understanding the criminals’ strategies and leveraging WhatsApp’s built-in security tools. Experts emphasize that simple actions, such as verifying message authenticity and enabling specific settings, can make all the difference in preventing fraud.

How WhatsApp scams work

Serving as a cornerstone of communication in Brazil, WhatsApp has also become a fertile ground for elaborate scams. The most common fraud in 2025 is still account theft, where criminals pose as friends, family, or companies to request the verification code sent via SMS. Once obtained, they take over the account and start soliciting money from the victim’s contacts. Reports indicate that 65% of app-related complaints this year stem from this tactic, which preys on trust between users.

Fake profiles have also risen in prominence, often mimicking financial institutions, government agencies, or well-known brands. These accounts send messages offering benefits like tax refunds or exclusive discounts, luring users into providing sensitive information or clicking on infected links. In some instances, scammers use data from recent leaks to personalize their approaches, boosting their credibility.

Another growing method is number cloning, which exploits weaknesses in telecom security or the scammers’ resourcefulness. By activating a victim’s WhatsApp on another device, they gain access to chats, photos, and even business dealings. This type of scam saw a 25% uptick in 2025, with higher incidence in cities like Belo Horizonte and Salvador.

Prevention starts with simple steps

Preventing WhatsApp scams doesn’t require advanced tech skills—just awareness and proper use of available tools. Enabling two-step verification is one of the most effective measures: by setting a six-digit PIN, users block unauthorized access even if scammers obtain the initial verification code. Though available for years, fewer than 35% of Brazilians use this feature, highlighting a need for greater awareness.

Skepticism toward unexpected messages is another key step. Tempting offers, urgent financial pleas, or code requests should be treated warily and verified through alternative channels, like a phone call. Blocking and reporting suspicious numbers directly in the app also helps curb scammers’ reach.

Keeping your phone secure overall matters too. Regularly updating the operating system, avoiding public Wi-Fi for WhatsApp access, and never sharing personal details in dubious chats are practices that bolster protection against fraud.

What to do after falling victim

Falling for a WhatsApp scam can bring significant financial and emotional fallout, but swift action limits the damage. If an account is hijacked, the victim should attempt recovery by entering their phone number in the app and requesting a new SMS verification code, which logs out the scammer’s device. If access isn’t restored, WhatsApp’s support can be contacted via email with the affected number and incident details. Recovery typically takes 24 to 72 hours.

Notifying friends and family about the breach is critical. In 2025, around 75% of victims only realized they’d been scammed after alerts from contacts receiving odd messages. Filing a police report, either in person or online, is also vital, especially with financial losses, as it aids investigations and potential reimbursements.

If money was transferred or data exposed, monitoring bank accounts and alerting the bank right away can prevent further harm. Banks have systems to freeze suspicious transactions, and some offer refunds in confirmed fraud cases.

Habits to boost your safety

Adopting daily preventive habits is the best way to shield yourself from WhatsApp scams. Check out these practical tips:

  • Enable two-step verification in the app’s settings.
  • Avoid clicking links from unknown sources, even in family groups.
  • Set privacy options to limit who sees your profile photo and status.
  • Never share verification codes with anyone, no matter the excuse.
  • Back up chats regularly to ease recovery in emergencies.

These steps, paired with vigilance, sharply reduce the odds of falling prey to virtual criminals.

WhatsApp security timeline

WhatsApp has rolled out several security enhancements over the years. Here are key milestones:

  • 2014: End-to-end encryption begins safeguarding all messages.
  • 2017: Two-step verification launches as an optional feature.
  • 2021: Privacy policy update sparks data-sharing debates.
  • 2025: New feature lets users disable the camera before video calls.

These updates reflect efforts to counter threats, yet user behavior remains a deciding factor in safety.

Impact of scams in Brazil in 2025

WhatsApp scams have wreaked financial and social havoc in Brazil in 2025. Losses tied to digital fraud topped R$ 2.5 billion last year, with the app as the primary attack vector. Small business owners, reliant on WhatsApp for sales and client communication, are among the hardest hit, facing deficits that threaten their operations. Recent data show 50% of victims are aged 25 to 45, the demographic most active on the platform.

The scam surge also erodes trust in the digital space. Extortion cases, where scammers use stolen data to threaten victims, climbed 18% in 2025, notably in states like Rio de Janeiro and Paraná. Authorities note underreporting remains an issue, driven by lack of awareness or embarrassment.

In response, awareness campaigns have intensified. Tech firms, governments, and NGOs are producing educational content, like online guides and social media alerts, to inform the public and curb these crimes.

WhatsApp scams have reached a new peak in 2025, with a staggering 40% increase in reported cases across Brazil, according to updated digital security reports. With over 130 million active users in the country, the app remains a prime target for criminals employing tactics like account theft, fake profiles, and malicious links. These frauds, which have already resulted in billions of reais in losses, impact everyone from ordinary citizens to businesses, underscoring the urgent need for preventive measures. The sophistication of these attacks, now enhanced by artificial intelligence and social engineering, has broadened their reach and deepened their consequences, capitalizing on the population’s growing reliance on the platform.

Criminal ingenuity keeps evolving daily. Messages promising instant rewards, such as vouchers from major retailers, or fake alerts about bank account issues frequently trick users into clicking links that install malware or steal personal data. Account hijacking through verification codes, often obtained by directly contacting victims, also remains rampant, particularly in metropolitan areas like São Paulo and Recife.

Staying safe from these threats demands more than just caution—it requires understanding the criminals’ strategies and leveraging WhatsApp’s built-in security tools. Experts emphasize that simple actions, such as verifying message authenticity and enabling specific settings, can make all the difference in preventing fraud.

How WhatsApp scams work

Serving as a cornerstone of communication in Brazil, WhatsApp has also become a fertile ground for elaborate scams. The most common fraud in 2025 is still account theft, where criminals pose as friends, family, or companies to request the verification code sent via SMS. Once obtained, they take over the account and start soliciting money from the victim’s contacts. Reports indicate that 65% of app-related complaints this year stem from this tactic, which preys on trust between users.

Fake profiles have also risen in prominence, often mimicking financial institutions, government agencies, or well-known brands. These accounts send messages offering benefits like tax refunds or exclusive discounts, luring users into providing sensitive information or clicking on infected links. In some instances, scammers use data from recent leaks to personalize their approaches, boosting their credibility.

Another growing method is number cloning, which exploits weaknesses in telecom security or the scammers’ resourcefulness. By activating a victim’s WhatsApp on another device, they gain access to chats, photos, and even business dealings. This type of scam saw a 25% uptick in 2025, with higher incidence in cities like Belo Horizonte and Salvador.

Prevention starts with simple steps

Preventing WhatsApp scams doesn’t require advanced tech skills—just awareness and proper use of available tools. Enabling two-step verification is one of the most effective measures: by setting a six-digit PIN, users block unauthorized access even if scammers obtain the initial verification code. Though available for years, fewer than 35% of Brazilians use this feature, highlighting a need for greater awareness.

Skepticism toward unexpected messages is another key step. Tempting offers, urgent financial pleas, or code requests should be treated warily and verified through alternative channels, like a phone call. Blocking and reporting suspicious numbers directly in the app also helps curb scammers’ reach.

Keeping your phone secure overall matters too. Regularly updating the operating system, avoiding public Wi-Fi for WhatsApp access, and never sharing personal details in dubious chats are practices that bolster protection against fraud.

What to do after falling victim

Falling for a WhatsApp scam can bring significant financial and emotional fallout, but swift action limits the damage. If an account is hijacked, the victim should attempt recovery by entering their phone number in the app and requesting a new SMS verification code, which logs out the scammer’s device. If access isn’t restored, WhatsApp’s support can be contacted via email with the affected number and incident details. Recovery typically takes 24 to 72 hours.

Notifying friends and family about the breach is critical. In 2025, around 75% of victims only realized they’d been scammed after alerts from contacts receiving odd messages. Filing a police report, either in person or online, is also vital, especially with financial losses, as it aids investigations and potential reimbursements.

If money was transferred or data exposed, monitoring bank accounts and alerting the bank right away can prevent further harm. Banks have systems to freeze suspicious transactions, and some offer refunds in confirmed fraud cases.

Habits to boost your safety

Adopting daily preventive habits is the best way to shield yourself from WhatsApp scams. Check out these practical tips:

  • Enable two-step verification in the app’s settings.
  • Avoid clicking links from unknown sources, even in family groups.
  • Set privacy options to limit who sees your profile photo and status.
  • Never share verification codes with anyone, no matter the excuse.
  • Back up chats regularly to ease recovery in emergencies.

These steps, paired with vigilance, sharply reduce the odds of falling prey to virtual criminals.

WhatsApp security timeline

WhatsApp has rolled out several security enhancements over the years. Here are key milestones:

  • 2014: End-to-end encryption begins safeguarding all messages.
  • 2017: Two-step verification launches as an optional feature.
  • 2021: Privacy policy update sparks data-sharing debates.
  • 2025: New feature lets users disable the camera before video calls.

These updates reflect efforts to counter threats, yet user behavior remains a deciding factor in safety.

Impact of scams in Brazil in 2025

WhatsApp scams have wreaked financial and social havoc in Brazil in 2025. Losses tied to digital fraud topped R$ 2.5 billion last year, with the app as the primary attack vector. Small business owners, reliant on WhatsApp for sales and client communication, are among the hardest hit, facing deficits that threaten their operations. Recent data show 50% of victims are aged 25 to 45, the demographic most active on the platform.

The scam surge also erodes trust in the digital space. Extortion cases, where scammers use stolen data to threaten victims, climbed 18% in 2025, notably in states like Rio de Janeiro and Paraná. Authorities note underreporting remains an issue, driven by lack of awareness or embarrassment.

In response, awareness campaigns have intensified. Tech firms, governments, and NGOs are producing educational content, like online guides and social media alerts, to inform the public and curb these crimes.

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