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The Samsung Galaxy S25 Ultra has hit the market, delivering a stunning blend of sleek design, cutting-edge technology, and advanced features that rank it among today’s most powerful smartphones. Launched in early 2025, the device upholds the Ultra line’s legacy with top-tier performance driven by the new Snapdragon 8 Elite processor, a 6.9-inch AMOLED display with anti-reflective coating, and a quad-camera system led by a 200 MP sensor. Available with 12 GB or 16 GB of RAM and storage options up to 1 TB, it targets users seeking peak productivity, entertainment, and photography. On this Monday, March 24, the model is already making waves among consumers and experts for its 5,000 mAh battery and enhanced artificial intelligence features integrated into One UI 7.

Unveiled at the Galaxy Unpacked event in January, the Galaxy S25 Ultra has since garnered attention for its subtle yet impactful upgrades. The design is lighter and more ergonomic, featuring rounded edges and a titanium frame weighing just 218 grams despite the larger screen. Samsung promises a seamless experience, whether for heavy gaming, video editing, or multitasking, all supported by a cooling system 40% more efficient than its predecessor. The new 50 MP ultrawide camera boosts photo quality in wide-angle shots, while AI-driven tools like generative editing and real-time transcription add versatility to the device.

For Brazilians, the Galaxy S25 Ultra lands at a strategic moment. Priced from R$ 8,399 for the 512 GB version, it’s available at retailers like Amazon, with recent promotions slashing the cost to R$ 5,649 using special coupons. Samsung’s focus on AI and premium performance aligns with the growing demand for devices that blend power and everyday practicality.

Sleek design meets top-tier performance

The Galaxy S25 Ultra redefines flagship standards with a refined and functional look. Built with a titanium frame and shielded by Gorilla Glass Armor 2, it’s more resistant to scratches and drops, boasting IP68 certification against water and dust. The 6.9-inch Dynamic AMOLED 2X display offers QHD+ resolution (1440×3210 pixels) and a 120 Hz refresh rate, ensuring sharp visuals and smooth transitions. Its standout feature is the DX anti-reflective coating, enhancing visibility in bright sunlight—a boon for outdoor use.

Under the hood, the Snapdragon 8 Elite, crafted on a 3 nm process, delivers a major performance leap. Compared to the Snapdragon 8 Gen 3 in the S24 Ultra, it boasts 37% more CPU power, 30% better graphics, and 40% greater AI efficiency. This translates to real-time photo editing and smooth gameplay in titles like Genshin Impact. The enlarged vapor chamber keeps heat in check, preventing throttling during extended use—a relief for heavy users.

Its 5,000 mAh battery ensures strong endurance, with tests showing up to 18 hours of intensive use, including 4K video recording at 60 fps. The 45 W fast charging hits 70% in roughly 30 minutes, and faster wireless charging adds convenience. These specs make the S25 Ultra a reliable companion for all-day use.

Quad-camera system redefines mobile photography

Capturing moments with pro-level quality is a core promise of the Galaxy S25 Ultra, and its camera setup delivers. The 200 MP main sensor, with optical stabilization (OIS) and laser autofocus, produces detailed shots even in low light. The upgraded 50 MP ultrawide lens replaces the previous 12 MP sensor, offering sharper images with wider dynamic range. A 10 MP telephoto lens with 3x optical zoom and a 50 MP periscope lens for distant shots round out the system.

Galaxy AI integration takes photography to new heights. Tools like Generative Edit remove unwanted objects with precision, while digital zoom reaches 100x with minimal quality loss. Video recording supports 8K at 30 fps or 4K at 60 fps, with enhanced stabilization and audio capture thanks to noise-reducing microphones. The 12 MP front camera shines for selfies, with an improved night mode.

Amateur and pro photographers alike find a versatile tool in the S25 Ultra. Real-time color and exposure tweaks, powered by AI, cut down on post-editing needs. Against rivals like the iPhone 16 Pro Max, Samsung’s model stands out for its lens flexibility, especially in wide and zoomed shots.

Galaxy AI takes center stage

Artificial intelligence is a game-changer in the Galaxy S25 Ultra, fueled by One UI 7 and the Snapdragon 8 Elite’s power. Features like Now Brief deliver daily summaries of weather, schedules, and news, while AI Select smartly picks screen content based on context. Real-time call and recording transcription, with translation across multiple languages including Portuguese, is a standout for professionals handling global communication.

Photo and video editing is streamlined with AI tools that erase reflections, tweak shadows, and even recreate image sections. Tests show the object removal feature working swiftly and naturally, impressing with its ease. The Bixby assistant, now tied to Gemini, responds to voice commands more accurately, rivaling Siri and Google Assistant. For productivity buffs, these features save time and boost efficiency.

AI performance also shines in gaming and heavy apps. The 40% faster Neural Processing Unit (NPU) handles complex tasks locally, cutting data and power use. This means voice recognition and media editing work offline—a plus in spotty signal areas.

Launch timeline and availability

The Galaxy S25 Ultra follows a clear rollout schedule since its debut. Key milestones include:

• Announcement: January 15, at Galaxy Unpacked.
• Pre-sale: Started January 16, with perks like accessory discounts.
• Official sale: Available since January 31 globally, including Brazil.
• Promotions: Special offers kicked off in March, peaking on March 24.

In Brazil, it’s offered in Titanium Black, Titanium Gray, and Titanium Pink Gold, with exclusive variants at Samsung’s official stores. Prices range from R$ 8,399 (512 GB) to R$ 9,999 (1 TB), though recent deals have cut costs by up to 33%, depending on the retailer and coupon.

Tips to maximize your S25 Ultra experience

Unlocking the Galaxy S25 Ultra’s full potential takes a few tweaks. Here’s how to get the most out of it:

• Enable Always-On Display to check notifications without unlocking.
• Set up Galaxy AI for personalized daily briefs tailored to your routine.
• Use the S Pen for quick notes or precise photo edits.
• Tweak camera settings to Pro mode and play with exposure levels.

These steps weave the device into daily life, whether for work, play, or creativity. Pairing it with gear like the Galaxy Watch or Buds 3 expands its utility further.

Shaping the smartphone market

The Galaxy S25 Ultra solidifies Samsung’s lead in the premium smartphone segment. In 2024, the brand held 20% of the global cellphone market, and this model looks set to sustain that momentum. Its focus on AI and top-notch cameras meets the needs of users craving versatile devices, putting it head-to-head with the iPhone 16 Pro and Xiaomi 15 Ultra.

In Brazil, where smartphone use keeps climbing, the S25 Ultra arrives amid high demand for advanced tech. The country ranks as the world’s fourth-largest cellphone market, with over 242 million active devices, and Samsung commands about 45% of that share. Its emphasis on performance and durability appeals to loyal fans and newcomers alike.

Early feedback praises the battery and display as standout features. Price drops in promotions also broaden its reach, offering a robust package for those investing in high-end tech despite the steep base cost.

What’s next for the Ultra line in Brazil

The Galaxy S25 Ultra’s launch paves the way for Samsung’s 2025 plans. Rumors suggest a Galaxy S25 Edge, a slimmer model with a 3,900 mAh battery, set for April. Meanwhile, the S25 Ultra will see One UI 7 updates throughout the year, adding more AI features and performance tweaks.

Samsung’s Brazil strategy includes tie-ups with carriers and retailers for affordable plans, plus campaigns highlighting the device’s durability and versatility. With 7 years of software updates promised, the S25 Ultra is a long-term bet for those eyeing future tech trends.

Its success in Brazil hinges on meeting local needs, like expanding 5G and heavy use of messaging and social apps. For now, the Galaxy S25 Ultra stands as a benchmark for innovation and power.