By rikififi90 
Every May 4, millions of fans worldwide come together to honor one of the most iconic franchises in pop culture. Known as Star Wars Day, the date transforms into a celebration of the saga created by George Lucas, featuring events, movie marathons, and activities that attract enthusiasts of all ages. The choice of May 4 is no coincidence—it stems from a clever mix of politics, wordplay, and the enduring love for a galaxy far, far away. Over the years, the celebration has grown, fueled by the internet and the Disney acquisition of Lucasfilm.
The date revolves around a pun that resonates deeply with fans. The famous line “May the Force be with you” is reimagined as “May the Fourth be with you,” capitalizing on the phonetic similarity in English. This playful twist has gained traction, turning May 4 into a cornerstone for the Star Wars community. Today, the day is recognized globally, with activities ranging from film screenings to exclusive product launches.
Star Wars Day is more than a fan-driven event; it’s a major commercial milestone. Retailers and streaming platforms seize the opportunity to offer discounts, release collectibles, and debut new content tied to the franchise. Here are some key elements that define the date:
To the greatest fans in the galaxy… May the 4th be with you. pic.twitter.com/RLuOl5BusA
— Star Wars (@starwars) May 4, 2025
- Movie marathons: Fans organize viewing sessions for trilogies or Disney+ series.
- In-person events: Malls and stores host activities like cosplay contests.
- Special releases: Games, Funko Pops, and other merchandise hit shelves.
- Online engagement: Social media buzzes with hashtags like #MayThe4thBeWithYou.
The event’s popularity underscores the lasting impact of Star Wars, a franchise that has grossed over $10 billion in box office revenue since 1977. On Saturday, May 4, 2025, the date is set to bring fans together once again for celebrations that highlight the saga’s cultural power.
Historical roots of the pun
The origin of Star Wars Day traces back to 1979, when a political advertisement in the British newspaper The London Evening News laid the groundwork. Following Margaret Thatcher’s election as the UK’s first female prime minister, her supporters published a congratulatory message: “May the Fourth Be with You, Maggie. Congratulations.” The pun, playing on the date and the Jedi catchphrase, marked the first documented use of the phrase that would inspire the celebration.
It wasn’t until decades later that the date became an official fan holiday. In 2011, the Toronto Underground Cinema in Canada hosted a festival featuring screenings of all Star Wars films, costume contests, and trivia challenges. The event’s success helped establish May 4 as Star Wars Day, with the tradition spreading globally through social media and fan communities. Hashtags like #StarWarsDay became rallying points for enthusiasts sharing memes, cosplay photos, and celebratory posts.
Disney’s 2012 acquisition of Lucasfilm elevated the event to new heights. The company embraced Star Wars Day, organizing events at its theme parks, launching exclusive Disney+ content, and creating marketing campaigns that turned the date into a global phenomenon. What began as a political quip is now the centerpiece of a celebration uniting fans across generations.
Brazil gears up for May 4 festivities
In Brazil, Star Wars Day 2025 promises a range of activities for fans. In São Paulo, the Iron Studios store in the Jardins neighborhood hosts an event in partnership with Mercado Livre and Electronic Arts. Running from May 4 to 6, the program includes lightsaber training, cosplayer parades, and demos of the game Star Wars Jedi: Survivor. Open to the public, the event runs from 6 p.m. to 10 p.m. on the first two days and from 1 p.m. to 9 p.m. on the last, expecting thousands of attendees.
Other cities join the celebration. In Rio de Janeiro, malls like Barra Shopping host fan meetups with displays of starship replicas and film costumes. In Belo Horizonte, the Jedi Minas fan group organizes an event at the Municipal Park, featuring themed board games and costume contests. These initiatives highlight how Star Wars Day has adapted to Brazil’s vibrant geek culture, blending local enthusiasm with the franchise’s global appeal.
- São Paulo: Iron Studios event with cosplay and gaming.
- Rio de Janeiro: Mall exhibitions and fan gatherings.
- Belo Horizonte: Outdoor activities with fans.
- Online: Live streams and quizzes on Twitch and YouTube.
Major brands amplify the event’s commercial side. Retailers like Riachuelo and Renner launch themed clothing lines, while Candide introduces new Funko Pops featuring characters like Darth Vader and Baby Yoda. These efforts attract both dedicated fans and casual consumers, broadening the date’s reach in Brazil.
Exclusive releases drive excitement
Star Wars Day serves as a prime opportunity for Disney and Lucasfilm to unveil new content. In 2025, Disney+ premieres the animated series Star Wars: Tales of the Empire, which delves into stories of Imperial characters. Set to launch on May 4, the show aims to expand the franchise’s universe with contributions from international animation studios. Additionally, Star Wars: Episode I – The Phantom Menace returns to Brazilian theaters for a special screening commemorating its 26th anniversary.
The releases extend beyond screens. Electronic Arts promotes Star Wars Jedi: Survivor, the sequel to Star Wars Jedi: Fallen Order, with in-person gaming demos during Star Wars Day. Hasbro unveils new Black Series action figures, including Obi-Wan Kenobi and Ahsoka Tano models. These launches keep the franchise fresh and fuel the collectibles market, which generates millions annually.
Disney’s strategy ensures Star Wars remains a dynamic brand. Since acquiring Lucasfilm, the company has invested in series, films, and games that expand the saga’s narrative, with Star Wars Day serving as a showcase for these projects. The blend of nostalgia and innovation makes the date a highlight for fans and the industry alike.
Global celebrations showcase franchise strength
Beyond Brazil, Star Wars Day is marked by events that reflect the saga’s universal appeal. In the United States, Disneyland and Walt Disney World host festivities at their theme parks, featuring parades, light shows, and meet-and-greets with characters like Chewbacca and R2-D2. In London, the Royal Albert Hall presents a concert of John Williams’ iconic score, performed by a symphony orchestra. These efforts highlight Star Wars’ ability to connect fans across diverse cultural contexts.
In Asia, Japan stands out with events blending local traditions and Star Wars themes. In Tokyo, fans attend origami workshops to craft models of ships like the Millennium Falcon. In South Korea, electronics stores showcase technologies inspired by the franchise, such as holograms and interactive robots. The variety of celebrations reinforces the saga’s global influence, inspiring new generations of fans.
- United States: Disney park events with parades.
- United Kingdom: Concerts featuring Star Wars soundtracks.
- Japan: Themed origami workshops and exhibitions.
- South Korea: Tech demos inspired by the franchise.
- Australia: Independent cinema movie marathons.
The scale of these events reflects Star Wars’ economic impact. Beyond its $10 billion box office haul, the franchise generates substantial revenue from licensed products, from apparel to video games. Star Wars Day boosts this market, with sales surging each May.
Additional dates honor the saga
While May 4 is the primary celebration, Star Wars is commemorated on other dates. May 25, known as Geek Pride Day or Towel Day, marks the 1977 release of Star Wars: Episode IV – A New Hope. Shared with tributes to The Hitchhiker’s Guide to the Galaxy, the date features geek fairs and collector meetups, with many Star Wars fans joining in.
Another notable date is May 5, dubbed “Revenge of the Fifth” by some fans, referencing Star Wars: Episode III – Revenge of the Sith. On this day, enthusiasts of the dark side, like Darth Vader and the Sith, host themed activities, such as film screenings and villain-focused discussions. Though less prominent than May 4, it showcases fans’ creativity in extending the celebrations.
These complementary dates keep Star Wars relevant year-round. While May 4 remains the focal point, May 25 and May 5 provide additional opportunities for fans to engage with the franchise, reinforcing its place in geek culture.
Cosplay shines during festivities
Cosplay is a vibrant part of Star Wars Day, with fans dressing as characters from Luke Skywalker to Rey for parades, contests, and photo sessions. In Brazil, groups like the São Paulo Jedi Council organize meetups where cosplayers showcase handmade costumes, often featuring intricate details like functional lightsabers and stormtrooper armor.
Cosplay is more than a visual spectacle; it’s a form of artistic expression and community bonding. Star Wars Day events provide spaces for cosplayers to share techniques, exchange stories, and inspire newcomers. In 2025, cosplay contests are expected to draw hundreds of participants in cities like São Paulo, Recife, and Porto Alegre.
- Popular characters: Darth Vader, Princess Leia, The Mandalorian.
- Materials used: EVA foam, resin, fabrics, and LEDs.
- Key events: Contests with cash prizes.
- Communities: Groups like Jedi Council and 501st Legion.
Cosplay also drives economic activity. Costume production supports a market of artisans, specialty stores, and platforms like Etsy, where fans purchase themed accessories. Demand for these items spikes during Star Wars Day, benefiting small businesses and the geek industry.
Movie and series marathons
Watching Star Wars films and series is a core tradition on May 4. Fans host home marathons, often following the story’s chronological order or the films’ release sequence. Disney+ provides access to the full catalog, including the main trilogies, spin-offs like Rogue One, and series like The Mandalorian and Ahsoka. The 2025 debut of Tales of the Empire is set to be a marathon highlight.
Cinemas also play a role. In cities like São Paulo and Rio de Janeiro, chains like Cinemark and UCI host special screenings of The Phantom Menace, with tickets selling out quickly. These events attract veteran fans reliving the original experience and newcomers discovering the film on the big screen.
Dedicated fans may spend over 24 hours on marathons, covering all films and series. Online groups on Reddit and Discord host watch parties, where participants discuss the content in real time. These efforts strengthen the sense of community that defines Star Wars Day.
Collectibles fuel the market
Star Wars Day is a boon for the collectibles market. Brands like Funko, Hasbro, and LEGO release limited-edition items that captivate collectors and casual fans. In 2025, Candide launches a new Funko Pop line tied to Tales of the Empire, while LEGO promotes TIE Fighter sets. These products sell out quickly, with online retailers reporting sales spikes.
The collectibles market thrives on fan passion. Rare items, like vintage Kenner figures, can fetch thousands of dollars at auctions. During Star Wars Day, physical and online stores offer discounts on licensed products, from T-shirts to lightsaber replicas. The demand reflects the emotional connection fans feel with the franchise.
- Popular products: Funko Pops, action figures, LEGO sets.
- Sales platforms: Amazon, Mercado Livre, Iron Studios.
- Rare items: Vintage figures and limited editions.
- Price range: $10 (T-shirts) to $1,000 (replicas).
Collectibles also support independent artists. Geek fairs during Star Wars Day feature illustrators and sculptors selling posters, statues, and other saga-inspired items. These events bolster the creative economy and connect fans with creators.
Social media engagement
Social media is a barometer of Star Wars Day’s popularity. On X, hashtags like #MayThe4thBeWithYou and #StarWarsDay trend globally, with fans sharing photos, videos, and memes. In 2025, Lucasfilm and Disney are expected to launch interactive campaigns, such as Instagram filters featuring saga characters and TikTok challenges. These initiatives expand the date’s reach and engage younger audiences.
In Brazil, geek influencers like the Omelete channel and the Star Wars Brasil profile host live streams and giveaways on May 4. These events draw thousands of viewers interacting through quizzes and debates. Brazilian fan communities on WhatsApp and Telegram coordinate activities and share updates, amplifying local engagement.
Digital engagement highlights the fandom’s diversity. Posts in Portuguese, Spanish, and English show how the saga unites people across borders. During Star Wars Day, the internet becomes a global hub for celebrating George Lucas’ galaxy.
Every May 4, millions of fans worldwide come together to honor one of the most iconic franchises in pop culture. Known as Star Wars Day, the date transforms into a celebration of the saga created by George Lucas, featuring events, movie marathons, and activities that attract enthusiasts of all ages. The choice of May 4 is no coincidence—it stems from a clever mix of politics, wordplay, and the enduring love for a galaxy far, far away. Over the years, the celebration has grown, fueled by the internet and the Disney acquisition of Lucasfilm.
The date revolves around a pun that resonates deeply with fans. The famous line “May the Force be with you” is reimagined as “May the Fourth be with you,” capitalizing on the phonetic similarity in English. This playful twist has gained traction, turning May 4 into a cornerstone for the Star Wars community. Today, the day is recognized globally, with activities ranging from film screenings to exclusive product launches.
Star Wars Day is more than a fan-driven event; it’s a major commercial milestone. Retailers and streaming platforms seize the opportunity to offer discounts, release collectibles, and debut new content tied to the franchise. Here are some key elements that define the date:
To the greatest fans in the galaxy… May the 4th be with you. pic.twitter.com/RLuOl5BusA
— Star Wars (@starwars) May 4, 2025
- Movie marathons: Fans organize viewing sessions for trilogies or Disney+ series.
- In-person events: Malls and stores host activities like cosplay contests.
- Special releases: Games, Funko Pops, and other merchandise hit shelves.
- Online engagement: Social media buzzes with hashtags like #MayThe4thBeWithYou.
The event’s popularity underscores the lasting impact of Star Wars, a franchise that has grossed over $10 billion in box office revenue since 1977. On Saturday, May 4, 2025, the date is set to bring fans together once again for celebrations that highlight the saga’s cultural power.
Historical roots of the pun
The origin of Star Wars Day traces back to 1979, when a political advertisement in the British newspaper The London Evening News laid the groundwork. Following Margaret Thatcher’s election as the UK’s first female prime minister, her supporters published a congratulatory message: “May the Fourth Be with You, Maggie. Congratulations.” The pun, playing on the date and the Jedi catchphrase, marked the first documented use of the phrase that would inspire the celebration.
It wasn’t until decades later that the date became an official fan holiday. In 2011, the Toronto Underground Cinema in Canada hosted a festival featuring screenings of all Star Wars films, costume contests, and trivia challenges. The event’s success helped establish May 4 as Star Wars Day, with the tradition spreading globally through social media and fan communities. Hashtags like #StarWarsDay became rallying points for enthusiasts sharing memes, cosplay photos, and celebratory posts.
Disney’s 2012 acquisition of Lucasfilm elevated the event to new heights. The company embraced Star Wars Day, organizing events at its theme parks, launching exclusive Disney+ content, and creating marketing campaigns that turned the date into a global phenomenon. What began as a political quip is now the centerpiece of a celebration uniting fans across generations.
Brazil gears up for May 4 festivities
In Brazil, Star Wars Day 2025 promises a range of activities for fans. In São Paulo, the Iron Studios store in the Jardins neighborhood hosts an event in partnership with Mercado Livre and Electronic Arts. Running from May 4 to 6, the program includes lightsaber training, cosplayer parades, and demos of the game Star Wars Jedi: Survivor. Open to the public, the event runs from 6 p.m. to 10 p.m. on the first two days and from 1 p.m. to 9 p.m. on the last, expecting thousands of attendees.
Other cities join the celebration. In Rio de Janeiro, malls like Barra Shopping host fan meetups with displays of starship replicas and film costumes. In Belo Horizonte, the Jedi Minas fan group organizes an event at the Municipal Park, featuring themed board games and costume contests. These initiatives highlight how Star Wars Day has adapted to Brazil’s vibrant geek culture, blending local enthusiasm with the franchise’s global appeal.
- São Paulo: Iron Studios event with cosplay and gaming.
- Rio de Janeiro: Mall exhibitions and fan gatherings.
- Belo Horizonte: Outdoor activities with fans.
- Online: Live streams and quizzes on Twitch and YouTube.
Major brands amplify the event’s commercial side. Retailers like Riachuelo and Renner launch themed clothing lines, while Candide introduces new Funko Pops featuring characters like Darth Vader and Baby Yoda. These efforts attract both dedicated fans and casual consumers, broadening the date’s reach in Brazil.
Exclusive releases drive excitement
Star Wars Day serves as a prime opportunity for Disney and Lucasfilm to unveil new content. In 2025, Disney+ premieres the animated series Star Wars: Tales of the Empire, which delves into stories of Imperial characters. Set to launch on May 4, the show aims to expand the franchise’s universe with contributions from international animation studios. Additionally, Star Wars: Episode I – The Phantom Menace returns to Brazilian theaters for a special screening commemorating its 26th anniversary.
The releases extend beyond screens. Electronic Arts promotes Star Wars Jedi: Survivor, the sequel to Star Wars Jedi: Fallen Order, with in-person gaming demos during Star Wars Day. Hasbro unveils new Black Series action figures, including Obi-Wan Kenobi and Ahsoka Tano models. These launches keep the franchise fresh and fuel the collectibles market, which generates millions annually.
Disney’s strategy ensures Star Wars remains a dynamic brand. Since acquiring Lucasfilm, the company has invested in series, films, and games that expand the saga’s narrative, with Star Wars Day serving as a showcase for these projects. The blend of nostalgia and innovation makes the date a highlight for fans and the industry alike.
Global celebrations showcase franchise strength
Beyond Brazil, Star Wars Day is marked by events that reflect the saga’s universal appeal. In the United States, Disneyland and Walt Disney World host festivities at their theme parks, featuring parades, light shows, and meet-and-greets with characters like Chewbacca and R2-D2. In London, the Royal Albert Hall presents a concert of John Williams’ iconic score, performed by a symphony orchestra. These efforts highlight Star Wars’ ability to connect fans across diverse cultural contexts.
In Asia, Japan stands out with events blending local traditions and Star Wars themes. In Tokyo, fans attend origami workshops to craft models of ships like the Millennium Falcon. In South Korea, electronics stores showcase technologies inspired by the franchise, such as holograms and interactive robots. The variety of celebrations reinforces the saga’s global influence, inspiring new generations of fans.
- United States: Disney park events with parades.
- United Kingdom: Concerts featuring Star Wars soundtracks.
- Japan: Themed origami workshops and exhibitions.
- South Korea: Tech demos inspired by the franchise.
- Australia: Independent cinema movie marathons.
The scale of these events reflects Star Wars’ economic impact. Beyond its $10 billion box office haul, the franchise generates substantial revenue from licensed products, from apparel to video games. Star Wars Day boosts this market, with sales surging each May.
Additional dates honor the saga
While May 4 is the primary celebration, Star Wars is commemorated on other dates. May 25, known as Geek Pride Day or Towel Day, marks the 1977 release of Star Wars: Episode IV – A New Hope. Shared with tributes to The Hitchhiker’s Guide to the Galaxy, the date features geek fairs and collector meetups, with many Star Wars fans joining in.
Another notable date is May 5, dubbed “Revenge of the Fifth” by some fans, referencing Star Wars: Episode III – Revenge of the Sith. On this day, enthusiasts of the dark side, like Darth Vader and the Sith, host themed activities, such as film screenings and villain-focused discussions. Though less prominent than May 4, it showcases fans’ creativity in extending the celebrations.
These complementary dates keep Star Wars relevant year-round. While May 4 remains the focal point, May 25 and May 5 provide additional opportunities for fans to engage with the franchise, reinforcing its place in geek culture.
Cosplay shines during festivities
Cosplay is a vibrant part of Star Wars Day, with fans dressing as characters from Luke Skywalker to Rey for parades, contests, and photo sessions. In Brazil, groups like the São Paulo Jedi Council organize meetups where cosplayers showcase handmade costumes, often featuring intricate details like functional lightsabers and stormtrooper armor.
Cosplay is more than a visual spectacle; it’s a form of artistic expression and community bonding. Star Wars Day events provide spaces for cosplayers to share techniques, exchange stories, and inspire newcomers. In 2025, cosplay contests are expected to draw hundreds of participants in cities like São Paulo, Recife, and Porto Alegre.
- Popular characters: Darth Vader, Princess Leia, The Mandalorian.
- Materials used: EVA foam, resin, fabrics, and LEDs.
- Key events: Contests with cash prizes.
- Communities: Groups like Jedi Council and 501st Legion.
Cosplay also drives economic activity. Costume production supports a market of artisans, specialty stores, and platforms like Etsy, where fans purchase themed accessories. Demand for these items spikes during Star Wars Day, benefiting small businesses and the geek industry.
Movie and series marathons
Watching Star Wars films and series is a core tradition on May 4. Fans host home marathons, often following the story’s chronological order or the films’ release sequence. Disney+ provides access to the full catalog, including the main trilogies, spin-offs like Rogue One, and series like The Mandalorian and Ahsoka. The 2025 debut of Tales of the Empire is set to be a marathon highlight.
Cinemas also play a role. In cities like São Paulo and Rio de Janeiro, chains like Cinemark and UCI host special screenings of The Phantom Menace, with tickets selling out quickly. These events attract veteran fans reliving the original experience and newcomers discovering the film on the big screen.
Dedicated fans may spend over 24 hours on marathons, covering all films and series. Online groups on Reddit and Discord host watch parties, where participants discuss the content in real time. These efforts strengthen the sense of community that defines Star Wars Day.
Collectibles fuel the market
Star Wars Day is a boon for the collectibles market. Brands like Funko, Hasbro, and LEGO release limited-edition items that captivate collectors and casual fans. In 2025, Candide launches a new Funko Pop line tied to Tales of the Empire, while LEGO promotes TIE Fighter sets. These products sell out quickly, with online retailers reporting sales spikes.
The collectibles market thrives on fan passion. Rare items, like vintage Kenner figures, can fetch thousands of dollars at auctions. During Star Wars Day, physical and online stores offer discounts on licensed products, from T-shirts to lightsaber replicas. The demand reflects the emotional connection fans feel with the franchise.
- Popular products: Funko Pops, action figures, LEGO sets.
- Sales platforms: Amazon, Mercado Livre, Iron Studios.
- Rare items: Vintage figures and limited editions.
- Price range: $10 (T-shirts) to $1,000 (replicas).
Collectibles also support independent artists. Geek fairs during Star Wars Day feature illustrators and sculptors selling posters, statues, and other saga-inspired items. These events bolster the creative economy and connect fans with creators.
Social media engagement
Social media is a barometer of Star Wars Day’s popularity. On X, hashtags like #MayThe4thBeWithYou and #StarWarsDay trend globally, with fans sharing photos, videos, and memes. In 2025, Lucasfilm and Disney are expected to launch interactive campaigns, such as Instagram filters featuring saga characters and TikTok challenges. These initiatives expand the date’s reach and engage younger audiences.
In Brazil, geek influencers like the Omelete channel and the Star Wars Brasil profile host live streams and giveaways on May 4. These events draw thousands of viewers interacting through quizzes and debates. Brazilian fan communities on WhatsApp and Telegram coordinate activities and share updates, amplifying local engagement.
Digital engagement highlights the fandom’s diversity. Posts in Portuguese, Spanish, and English show how the saga unites people across borders. During Star Wars Day, the internet becomes a global hub for celebrating George Lucas’ galaxy.
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