Doechii stands out in rap with three Grammy 2025 nominations and global impact

Doechii, the stage name of Jaylah Ji’mya Hickmon, has become one of the biggest highlights in the music industry in 2024. The rapper from Tampa, Florida, saw her career reach a new level with the release of the album Alligator Bites Never Heal, a project that caught the attention of both the public and critics for its innovative sound and unique approach to hip hop. The artist’s meteoric rise was driven by the viral success of the track Denial Is a River, which quickly dominated social media and helped her build an even larger fan base. The song’s impact and the album’s success earned Doechii three nominations for the 2025 Grammy Awards, including the highly competitive Best New Artist category, as well as Best Rap Album and Best Rap Performance.

Doechii’s recognition at the Grammys solidifies her impact on the industry. Her music, characterized by a mix of styles and an experimental approach, has attracted both young audiences and specialized critics. The artist’s talent goes beyond songwriting and performing, as she is also known for her striking live performances that reinforce her unique presence in the music scene. The Grammy Awards are scheduled for February 2, 2025, in Los Angeles, and this marks a crucial moment in her career.

Doechii’s journey was not built overnight. Before becoming a global phenomenon, she spent years developing her artistic identity. Her entry into the music world happened independently, using digital platforms to share her compositions. The release of Coven Music Session, Vol. 1 in 2019 was her first step in gaining attention in the industry, and since then, the rapper has explored different branches of rap, always seeking reinvention.

Doechii’s transformation before fame

The rapper’s path to success was marked by challenges. Before fame, Doechii documented her daily life on a YouTube channel, sharing moments from her routine, including experiences working temporary jobs. In one of the videos that went viral after her rise to stardom, she recalled the moment she was fired from a fast-food chain and decided she had nothing to lose, shifting her focus to music. Her persistence and dedication led her to immerse herself in the creative process and establish industry connections.

The alter ego “Doechii” was created during her teenage years as a way to cope with the bullying she faced in school. She adopted this persona as a strong and determined figure who would not be shaken by adversity. This resilience is reflected in her lyrics and in how she manages her career, always seeking innovation and authenticity.

Her consolidation in the rap scene began with singles like Yucky Blucky Fruitcake, which became a TikTok sensation in 2021. The song’s viral success helped expand her audience and brought visibility to her work. Over time, Doechii refined her sound and stood out for her musical versatility, moving between different styles and incorporating experimental elements into her compositions.

“Alligator Bites Never Heal”: the album that changed her career

The release of Alligator Bites Never Heal in 2024 marked a turning point in Doechii’s career. The album offered a diverse repertoire, exploring themes of self-discovery, overcoming obstacles, and identity. The sophisticated production and deep lyrics established the artist as one of the most innovative voices in modern rap. The song Denial Is a River became the album’s biggest hit, ranking among the most-played songs of the year.

The album’s impact was amplified by social media, where snippets of the songs quickly went viral. TikTok played a crucial role in popularizing her tracks, with millions of users creating videos featuring the rapper’s music. This digital connection strengthened her image and helped solidify her fan base.

Beyond Denial Is a River, the album features tracks like Boiled Peanuts and Boom Bap, which showcase Doechii’s musical diversity. The project was widely praised by critics, who highlighted her ability to innovate within hip hop and explore new musical possibilities.

Doechii’s influence on representation and LGBTQIA+ culture

Beyond her musical impact, Doechii has become an important voice for the LGBTQIA+ community. The rapper is known for her authenticity and for addressing themes of empowerment and freedom of expression. Her presence as a guest judge on the 17th season of RuPaul’s Drag Race further strengthened this connection and showcased her relevance in contemporary pop culture.

The artist uses her music to spread messages of inclusion and diversity. Her audience resonates with her lyrics and her open, authentic stance. This representation is one of the key factors that have driven her rise and made her a role model for young fans looking for artists who express their experiences and emotions.

Grammy 2025: industry recognition

Doechii’s nomination for the 2025 Grammys in three categories reaffirms her impact on music. The Best New Artist category is one of the most competitive this year, featuring nominees such as Sabrina Carpenter, Chappell Roan, and Shaboozey. Additionally, her presence in the Best Rap Album and Best Rap Performance categories reflects the recognition of her talent by both critics and the industry.

The awards ceremony in February will be a milestone in her career. The anticipation surrounding her potential victory has sparked discussions among fans and experts, with many considering Doechii one of the night’s favorites.

The evolution of live performances and audience connection

One of the strongest aspects of Doechii’s career is her live performances. Her appearances on Tiny Desk and The Late Show have received widespread acclaim, with critics praising her stage presence and ability to create visually impactful performances. Her performative style, which combines theatrical elements with rap’s energy, has been a defining factor in how she engages with audiences.

The artist’s ability to reinvent herself with every performance makes her one of the most dynamic figures in the new generation of rap. Her presence at the Grammy Awards is expected to be one of the most highly anticipated moments of the event, solidifying her reputation as one of the most innovative artists of the moment.

Musical partnerships and global recognition

Beyond her solo work, Doechii has gained recognition in the industry through strategic collaborations. Her partnership with Tyler, The Creator on the track Ballon from the Chromakopia album expanded her reach and introduced her to a new niche within rap. Another notable collaboration was with Katy Perry on the song I’m His, He’s Mine, which helped further expand her fan base.

These collaborations demonstrate the recognition Doechii has achieved in the music industry and her ability to navigate different styles and audiences.

The rise of female rap and Doechii’s role in the new generation

Female rap has been gaining more space and visibility in the industry. Artists like Doechii play a crucial role in this growth, bringing innovation and authenticity to the genre. Her unique approach, which blends striking visuals with deep lyrics, has inspired a new generation of musicians.

Doechii’s presence at the Grammys reflects this evolution and the impact women are having in rap. Her rising career is an example of how diversity and innovation are shaping the future of music.