Pabllo Vittar teaches Millie Bobby Brown to fan dance at Netflix event in Brazil

On the evening of March 14, São Paulo became the epicenter of an international celebration with the arrival of Millie Bobby Brown, the 21-year-old British star, for the launch of “The Electric State,” Netflix’s latest big bet. Dubbed “Trio Electric State,” the event brought together major entertainment figures, including directors Anthony and Joseph Russo, known for blockbusters like “Avengers: Endgame,” and Brazilian singer Pabllo Vittar, who stole the spotlight by teaching Millie how to wield a fan, a signature move from her performances. The interaction between the two artists, captured in videos and photos, went viral on social media, sparking thousands of excited comments from fans worldwide. Brazil’s selection as the stage for the film’s global campaign underscored the country’s growing relevance in the cultural and cinematic landscape, blending the retro-futuristic world of the movie with the vibrant energy of Brazilian Carnival.

Held in a venue adorned with 1990s references and technological flair, the event featured a unique mix of a Carnival-style trio elétrico, customized abadás (traditional Brazilian festival shirts), and live music. Millie, famed for her role as Eleven in “Stranger Things,” showed enthusiasm while engaging with the Brazilian audience, while Pabllo, one of Brazil’s leading pop icons, commanded the stage with her electrifying presence. The night was designed to promote the worldwide release of “The Electric State,” which hit the streaming platform on the same day, with Brazil standing out as the first country to host such a large-scale in-person event for the film’s rollout.

The film’s plot, helmed by the Russo brothers, transports viewers to an alternate version of the 1990s following a robot uprising that altered history. Starring Millie Bobby Brown, it follows an orphaned teenager searching for her younger brother across the western United States, accompanied by a cartoonish robot and a mysterious smuggler. Boasting a stellar cast, including Chris Pratt and Ke Huy Quan, the production aims to be a milestone for Netflix, leveraging stunning visual effects and a narrative that blends adventure with science fiction.

Global icons meet and energize São Paulo

Millie Bobby Brown’s presence in Brazil didn’t go unnoticed. At 21, the actress has built an impressive career, with roles in films like “Godzilla II: King of the Monsters” (2019), “Godzilla vs. Kong” (2021), and the “Enola Holmes” franchise, also produced by Netflix. Her arrival in São Paulo for the “Trio Electric State” event drew a warm reception from fans, who crowded the venue’s surroundings hoping to catch a glimpse of the star. Dressed in an outfit inspired by the film’s retro-futuristic theme, Millie posed for photos and waved to the crowd, exuding friendliness and excitement about her Brazilian experience.

Pabllo Vittar, meanwhile, brought her signature sparkle to the occasion. With an energetic performance featuring hits from her career, the 30-year-old singer solidified her role as the night’s host, bridging Brazilian culture with Netflix’s global reach. The standout moment came when Pabllo, fan in hand, taught Millie the iconic move that accompanies her choreography. The simple yet symbolic gesture was captured in a video that racked up over 2 million views within hours of being posted on the platform’s social media channels.

The chemistry between the two artists reflects the event’s goal: uniting diverse cultures and generations around a cinematic production. Millie represents a new wave of Hollywood talent, while Pabllo stands as an icon of representation and Brazilian pop music, with a fanbase that extends beyond the country’s borders. The unexpected pairing of the British actress and the Brazilian star sparked enthusiastic online reactions, with comments like “Millie learning to fan dance with Pabllo is everything I needed” and “Brazil delivering culture to the world.”

Event highlights and “The Electric State” production details

The “Trio Electric State” event was meticulously crafted to immerse attendees in the film’s universe. Drawing inspiration from Brazil’s Carnival trio elétrico tradition, it featured a mobile stage adorned with neon lights and projections evoking the reimagined 1990s aesthetic of the movie. Guests received custom abadás emblazoned with the film’s logo, and the soundtrack blended electronic beats with Pabllo Vittar’s hits, creating a festive vibe that echoed through São Paulo’s streets into the early hours.

Here are some key elements of the event’s setup:

• Location: An open-air venue in central São Paulo, accommodating over a thousand guests.
• Decor: Visuals merging vintage tech—like VHS tapes and stylized robots—with the vibrant colors of Brazilian festivities.
• Attractions: Beyond Pabllo’s performance, local DJs kept the energy high, while giant screens showcased exclusive clips from “The Electric State.”
• Special guests: The Russo brothers took the stage to thank the Brazilian audience and emphasize the country’s role in Netflix’s global strategy.

The making of “The Electric State” spanned over two years, with filming across U.S. locations and visual effects crafted by specialized teams. Adapted from Simon Stålenhag’s 2018 graphic novel, the film retains the original’s melancholic, futuristic tone while introducing a more dynamic narrative to captivate streaming audiences. With an estimated budget exceeding 200 million dollars, it underscores Netflix’s commitment to high-impact productions.

“The Electric State” timeline and early reception

The premiere of “The Electric State” on Netflix kicked off a promotional campaign that began in Brazil and is set to expand globally in the coming weeks. The São Paulo event served as the launchpad, capitalizing on Millie Bobby Brown’s popularity and Pabllo Vittar’s cultural appeal to generate social media buzz. Here’s the initial promotional schedule:

• March 14: Global film release on the platform and in-person event in São Paulo.
• March 15-20: Special screenings in cities like Los Angeles, London, and Tokyo, featuring cast appearances.
• Late March: Release of bonus content, including behind-the-scenes footage and interviews, on Netflix’s official channels.

Within days of its debut, the film topped Brazil’s most-watched list on Netflix, dominating the platform’s trending rankings. The Millie-Pabllo interaction further boosted its visibility, with related hashtags garnering millions of mentions on X and Instagram. Early reviews suggest the mix of action, sci-fi, and emotional depth in the protagonist’s journey has resonated with both Millie’s fans and new viewers.

Cultural impact and global reach of the event

Brazil’s selection as the host for “The Electric State” in-person launch was no coincidence. The country is one of Netflix’s largest markets in Latin America, with over 19 million subscribers, and its cultural influence continues to expand globally. Pabllo Vittar’s involvement, as an artist who has collaborated with stars like Lady Gaga and Major Lazer, reinforces this position, infusing a distinctly Brazilian flavor into a worldwide production.

The Millie-Pabllo encounter also symbolizes a bridge between entertainment industries. While the British actress embodies the success of Netflix’s series and films, the Brazilian singer exemplifies how national pop music can connect with a global youth audience. The fan-dancing moment, in particular, was hailed as a cultural export, with international fans seeking more details about the gesture online.

The event’s impact has already produced staggering figures. By the morning of March 15, the video of the duo’s interaction had amassed over 5 million views on Netflix Brazil’s Instagram, alongside 300,000 shares on X. The hashtag #TrioElectricState trended worldwide, highlighting the success of Netflix’s marketing approach.