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13 Mar 2025, Thu

Apple unveils new MacBook Air with M4 chip and $999 starting price

mac book apple - Foto: Divulgação


Apple announced on March 5, 2025, the launch of the new MacBook Air, powered by the high-performance M4 chip, featuring a striking sky blue color, and starting at a reduced price of $999, making it more accessible than ever. Available in 13- and 15-inch models, the world’s most popular laptop now boasts up to twice the performance of the M1 version, up to 18 hours of battery life, a 12MP Center Stage camera, and support for up to two external 6K displays—all packed into its signature thin and light design. The debut of macOS Sequoia with Apple Intelligence enhances the user experience with advanced AI tools, while the new sky blue hue joins midnight, starlight, and silver options, broadening its visual appeal. Pre-orders began immediately, with availability set for March 12.

The MacBook Air with M4 stands out for its blend of power and portability. Starting with 16GB of unified memory and configurable up to 32GB, it caters to students, professionals, and creatives, priced at $899 for education. The upgraded Center Stage camera ensures top-notch video calls, and multi-display support streamlines multitasking. Greg Joswiak, Apple’s senior vice president of worldwide marketing, emphasized that the new model delivers unmatched value with boosted performance, a fanless design, all-day battery life, and Apple Intelligence integration, positioning it as a standout choice in the laptop market.

On the environmental front, the MacBook Air reflects Apple’s sustainability goals. Boasting over 55% recycled content—including 100% recycled aluminum in its body and 100% recycled cobalt in its battery—it’s the company’s greenest product yet. Pre-orders are open in 28 countries, including the U.S., with shipments and in-store availability starting March 12, reinforcing the MacBook Air’s status as a top pick for performance, style, and innovation seekers.

Boosted performance with the M4 chip

The M4 chip propels the MacBook Air to new heights of efficiency. Featuring a 10-core CPU and up to a 10-core GPU, it delivers performance up to twice as fast as the M1 model and 23 times faster than the quickest Intel-based MacBook Air. Tasks like video editing in iMovie run up to eight times faster than on Intel versions and twice as fast as on the M1, while spreadsheet calculations in Microsoft Excel see gains of up to 4.7 times compared to Intel models.

With up to 18 hours of battery life, it offers six extra hours over Intel predecessors, perfect for extended work or study sessions. The M4’s Neural Engine, three times faster than the M1’s, speeds up AI tasks like photo enhancement and video noise removal, making the MacBook Air a powerhouse for creatives and professionals demanding top performance.

Fresh design featuring sky blue

Introducing a new color was a highlight of the launch. Sky blue, a metallic light shade with dynamic gradients under light, joins midnight, starlight, and silver, creating the most vibrant MacBook Air lineup yet. Each color option includes a matching MagSafe cable, enhancing its aesthetic appeal while retaining the iconic thin, light, fanless design, under half an inch thick.

Durability remains a strength, thanks to its 100% recycled aluminum unibody. Offered in 13- and 15-inch sizes, the smaller model prioritizes portability, while the larger one provides ample space for multitasking, catering to diverse users from students to on-the-go professionals.

Apple Intelligence powers macOS Sequoia

Built for Apple Intelligence, the MacBook Air with M4 runs macOS Sequoia, launched alongside the device. Tools like Image Playground enable creative image generation, Genmoji crafts custom emojis, and Writing Tools refine text. Siri’s enhanced capabilities allow seamless switching between voice and text commands, answering thousands of Mac-related queries with step-by-step guidance.

Optional ChatGPT integration, free and privacy-focused, enhances Siri and Writing Tools, obscuring IP addresses and ensuring OpenAI doesn’t store data. Apple Intelligence’s on-device processing handles most tasks locally, while Private Cloud Compute extends security to the cloud for complex requests, never retaining or sharing user information.

Advanced connectivity features

Equipping the MacBook Air with cutting-edge tech shines through in its features. The 12MP Center Stage camera keeps users centered during video calls, with Desk View showing both the user and their desk—ideal for presentations or creative showcases. Support for up to two 6K external displays, alongside the built-in Liquid Retina screen, boosts multitasking for professionals and students alike.

It retains Touch ID for security, a backlit Magic Keyboard, and a Liquid Retina display (13.6 or 15.3 inches) with 500 nits and 1 billion color support. Connectivity includes Wi-Fi 6E, Bluetooth 5.3, two Thunderbolt ports, MagSafe charging, and a 3.5mm headphone jack, paired with Spatial Audio and Dolby Atmos for immersive sound.

Sustainability at the core

Committing to the environment is key for the new MacBook Air. With 55% recycled materials, it features 100% recycled aluminum in its enclosure, 100% recycled rare earth elements in magnets, and, a Mac first, over 95% recycled lithium in its battery. Its fully fiber-based packaging edges Apple closer to eliminating plastic by the end of 2025.

All Apple facilities run on 100% renewable energy, including Apple Intelligence data centers. Global wind and solar investments offset product charging energy, aligning with the Apple 2030 goal of carbon neutrality by decade’s end, making this MacBook Air a sustainability leader.

Launch dates and pricing details

Pre-orders for the MacBook Air with M4 kicked off on March 5 across 28 countries, including the U.S., via apple.com/store and the Apple Store app. Deliveries and in-store availability at Apple Stores and authorized resellers begin March 12. Pricing includes:

  • 13-inch: $999 ($899 for education);
  • 15-inch: $1,199 ($1,099 for education).

Available in sky blue, midnight, starlight, and silver, customization options up to 32GB of memory are detailed at apple.com/mac.

Enhanced macOS Sequoia experience

Running macOS Sequoia, the MacBook Air offers features like iPhone Mirroring for wireless iPhone control, and Safari upgrades including Highlights and Video Viewer. Game Mode and Spatial Audio enhance titles like Civilization VII, while the Passwords app organizes credentials. In April, macOS Sequoia 15.4 will simplify setup by syncing iPhone data with a proximity gesture.

Web browsing is up to 60% faster than on PCs with Intel Core Ultra 7 processors, with demanding tasks gaining up to double the speed, showcasing the M4’s edge over competitors.

Value for users and the planet

Delivering value is central to the MacBook Air with M4. Beyond its lower price, Apple Trade In offers credit for old devices, and AppleCare+ provides 24/7 support and accident coverage. U.S. Apple Card users enjoy 0% APR installments and 3% cashback, while Personal Setup and Today at Apple sessions help maximize the device.

Sustainability shines with energy efficiency and no mercury, PVC, or brominated flame retardants. With over 150,000 employees, Apple drives innovation and environmental progress, with the MacBook Air leading the charge in 2025.

Apple announced on March 5, 2025, the launch of the new MacBook Air, powered by the high-performance M4 chip, featuring a striking sky blue color, and starting at a reduced price of $999, making it more accessible than ever. Available in 13- and 15-inch models, the world’s most popular laptop now boasts up to twice the performance of the M1 version, up to 18 hours of battery life, a 12MP Center Stage camera, and support for up to two external 6K displays—all packed into its signature thin and light design. The debut of macOS Sequoia with Apple Intelligence enhances the user experience with advanced AI tools, while the new sky blue hue joins midnight, starlight, and silver options, broadening its visual appeal. Pre-orders began immediately, with availability set for March 12.

The MacBook Air with M4 stands out for its blend of power and portability. Starting with 16GB of unified memory and configurable up to 32GB, it caters to students, professionals, and creatives, priced at $899 for education. The upgraded Center Stage camera ensures top-notch video calls, and multi-display support streamlines multitasking. Greg Joswiak, Apple’s senior vice president of worldwide marketing, emphasized that the new model delivers unmatched value with boosted performance, a fanless design, all-day battery life, and Apple Intelligence integration, positioning it as a standout choice in the laptop market.

On the environmental front, the MacBook Air reflects Apple’s sustainability goals. Boasting over 55% recycled content—including 100% recycled aluminum in its body and 100% recycled cobalt in its battery—it’s the company’s greenest product yet. Pre-orders are open in 28 countries, including the U.S., with shipments and in-store availability starting March 12, reinforcing the MacBook Air’s status as a top pick for performance, style, and innovation seekers.

Boosted performance with the M4 chip

The M4 chip propels the MacBook Air to new heights of efficiency. Featuring a 10-core CPU and up to a 10-core GPU, it delivers performance up to twice as fast as the M1 model and 23 times faster than the quickest Intel-based MacBook Air. Tasks like video editing in iMovie run up to eight times faster than on Intel versions and twice as fast as on the M1, while spreadsheet calculations in Microsoft Excel see gains of up to 4.7 times compared to Intel models.

With up to 18 hours of battery life, it offers six extra hours over Intel predecessors, perfect for extended work or study sessions. The M4’s Neural Engine, three times faster than the M1’s, speeds up AI tasks like photo enhancement and video noise removal, making the MacBook Air a powerhouse for creatives and professionals demanding top performance.

Fresh design featuring sky blue

Introducing a new color was a highlight of the launch. Sky blue, a metallic light shade with dynamic gradients under light, joins midnight, starlight, and silver, creating the most vibrant MacBook Air lineup yet. Each color option includes a matching MagSafe cable, enhancing its aesthetic appeal while retaining the iconic thin, light, fanless design, under half an inch thick.

Durability remains a strength, thanks to its 100% recycled aluminum unibody. Offered in 13- and 15-inch sizes, the smaller model prioritizes portability, while the larger one provides ample space for multitasking, catering to diverse users from students to on-the-go professionals.

Apple Intelligence powers macOS Sequoia

Built for Apple Intelligence, the MacBook Air with M4 runs macOS Sequoia, launched alongside the device. Tools like Image Playground enable creative image generation, Genmoji crafts custom emojis, and Writing Tools refine text. Siri’s enhanced capabilities allow seamless switching between voice and text commands, answering thousands of Mac-related queries with step-by-step guidance.

Optional ChatGPT integration, free and privacy-focused, enhances Siri and Writing Tools, obscuring IP addresses and ensuring OpenAI doesn’t store data. Apple Intelligence’s on-device processing handles most tasks locally, while Private Cloud Compute extends security to the cloud for complex requests, never retaining or sharing user information.

Advanced connectivity features

Equipping the MacBook Air with cutting-edge tech shines through in its features. The 12MP Center Stage camera keeps users centered during video calls, with Desk View showing both the user and their desk—ideal for presentations or creative showcases. Support for up to two 6K external displays, alongside the built-in Liquid Retina screen, boosts multitasking for professionals and students alike.

It retains Touch ID for security, a backlit Magic Keyboard, and a Liquid Retina display (13.6 or 15.3 inches) with 500 nits and 1 billion color support. Connectivity includes Wi-Fi 6E, Bluetooth 5.3, two Thunderbolt ports, MagSafe charging, and a 3.5mm headphone jack, paired with Spatial Audio and Dolby Atmos for immersive sound.

Sustainability at the core

Committing to the environment is key for the new MacBook Air. With 55% recycled materials, it features 100% recycled aluminum in its enclosure, 100% recycled rare earth elements in magnets, and, a Mac first, over 95% recycled lithium in its battery. Its fully fiber-based packaging edges Apple closer to eliminating plastic by the end of 2025.

All Apple facilities run on 100% renewable energy, including Apple Intelligence data centers. Global wind and solar investments offset product charging energy, aligning with the Apple 2030 goal of carbon neutrality by decade’s end, making this MacBook Air a sustainability leader.

Launch dates and pricing details

Pre-orders for the MacBook Air with M4 kicked off on March 5 across 28 countries, including the U.S., via apple.com/store and the Apple Store app. Deliveries and in-store availability at Apple Stores and authorized resellers begin March 12. Pricing includes:

  • 13-inch: $999 ($899 for education);
  • 15-inch: $1,199 ($1,099 for education).

Available in sky blue, midnight, starlight, and silver, customization options up to 32GB of memory are detailed at apple.com/mac.

Enhanced macOS Sequoia experience

Running macOS Sequoia, the MacBook Air offers features like iPhone Mirroring for wireless iPhone control, and Safari upgrades including Highlights and Video Viewer. Game Mode and Spatial Audio enhance titles like Civilization VII, while the Passwords app organizes credentials. In April, macOS Sequoia 15.4 will simplify setup by syncing iPhone data with a proximity gesture.

Web browsing is up to 60% faster than on PCs with Intel Core Ultra 7 processors, with demanding tasks gaining up to double the speed, showcasing the M4’s edge over competitors.

Value for users and the planet

Delivering value is central to the MacBook Air with M4. Beyond its lower price, Apple Trade In offers credit for old devices, and AppleCare+ provides 24/7 support and accident coverage. U.S. Apple Card users enjoy 0% APR installments and 3% cashback, while Personal Setup and Today at Apple sessions help maximize the device.

Sustainability shines with energy efficiency and no mercury, PVC, or brominated flame retardants. With over 150,000 employees, Apple drives innovation and environmental progress, with the MacBook Air leading the charge in 2025.

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